National Diving Dog Tour Winners Announced

Overall Tour Winner Dives More Than 28 Feet and Qualifies for the Purina Incredible Dog Challenge Finals Oct. 3 and 4

Ketchum, Idaho (October 8, 2008) --

More than 100 dogs in six cities around the country competed in the National Diving Dog Tour presented by Oust® and Purina® this summer to determine who could make the longest dive from a dock into a pool. After two months of coast-to-coast competition, Roscoe, a three-year-old Labrador retriever from Wisconsin who landed a 28-foot 3-inch dive, was named overall winner of the Tour.

Roscoe, owned by Brian Lilly of Waukesha, Wis., was one of 18 dogs competing at the Wisconsin State Fair held Aug. 8-10 in West Allis. Callie, a black Lab owned by Ben Propson from Kewaskum, Wis., was the second place overall winner with a dive of 28 feet 1 inch.

Roscoe’s first place win qualified him to participate in the Purina® Incredible Dog Challenge® Finals on Oct. 3 and 4 in Gray Summit, Mo. However, Roscoe’s owner is unable to attend the competition, so Propson and Callie will represent the tour at the finals. The national, invitation-only Purina Incredible Dog Challenge is the premier canine athletic event in the U.S

Individual winners from the six-city tour:

• New Jersey State Fair, Augusta, N.J., Aug. 2-3: Seven, a 4-year-old German shorthaired pointer owned by Rob Dedora of Huntington Station, N.Y., won with a dive of 26-feet 4inches.
  
  
• California State Fair, Sacramento, Calif., Aug. 23-24: Makena, a 2-year-old Flat Coated Retriever owned by Stacie Enriquez of Livermore, Calif., won with a 26-foot 2-inch dive.
  
  
• Oregon State Fair, Salem, Ore., Aug. 30 – Sept. 1: A field of 26 dogs competed in Ore., with Bridger, a 1-year-old Black Lab owned by Ryan Hainstock of Port Angeles, Wash., taking first place with a jump of 25-feet 1-inch.
  
  
• Tennessee State Fair, Nashville, Tenn., Sept. 13 – 14: The winning dive by Reagan, a 4year-old Black Lab owned by Mike Jorns of Covington, La., was 25-feet 2-inches. Competitors came from as far away as Minnesota, New York and Florida to take part in the competition.
  
  
• North Georgia State Fair, Marietta, Ga., Sept. 20 – 21: Bear, a three-year-old chocolate Lab owned by Chris Potter of Chattanooga, Tenn., won with a 23-foot 9-inch dive, outdistancing his closest competition by nearly a foot.

“The National Diving Dog Tour featured some incredible diving dogs from around the country and we’re pleased that so many people in each city came out to watch them compete and cheer them on,” said Paul Carson, chief executive officer of Carson International, Inc., producer of the tour. “This was the inaugural year for the tour, and it was a great success thanks to the support of our sponsors, the Oust brand of S.C. Johnson® and Nestlé Purina Petcare®.”

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About SC Johnson®
SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE®, GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 122-year old company, with more than $7.5 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries.

About Nestlé Purina®
The North American headquarters for the Nestlé Purina PetCare Company is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina Company was founded more than a century ago. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. One of the leading global players in the pet food industry, Nestlé Purina PetCare is part of the Swiss-based Nestle S.A. – the world’s largest food company. For more information, visit www.purina.com.

About Carson International, Inc.
Carson International, Inc. is the country’s leading producer of canine-oriented events and TV production. The Purina® Incredible Dog Challenge® has been broadcast for 11 consecutive years on either ABC, NBC, Bravo, ESPN/ espn2, TBS Superstation, USA Network or PAX Network. Carson International, Inc., also produces the Show Dog Championship Series annually for ESPN and is a partner with NBC on The National Dog Show presented by Purina®, which is telecast annually on Thanksgiving Day immediately following the Macy’s Thanksgiving Day Parade.