FOR IMMEDIATE RELEASE

"New commercial spot promoting the Purina Incredible Dog Challenge to air in Times Square for second year in a row"

(Ketchum, ID) – Carson International, Inc, event producers of the Purina Incredible Dog Challenge, together with Tampa Digital Studios, a leading television production company, have produced a new 30-second commercial that will run in the heart of Times Square in New York City promoting the upcoming ABC broadcast of the Purina Incredible Dog Challenge.

The one-hour television special, slated for ABC on Saturday, January 24 at 2:00 PM EST, was filmed at Purina Farms in Gray Summit, Missouri. The show has become a nationwide viewing tradition through the years, with millions tuning in annually since 1998. "This is a fantastic opportunity to promote the Purina Incredible Dog Challenge TV broadcast on ABC," stated Paul Carson, CEO of Carson International. "The potential audience for this commercial within Times Square over a week’s time can’t be matched anywhere."

The commercial spot will be broadcast on the Spectacolor HD Digital display on the corner of Broadway and 47th Street. This 30 foot high and 40 foot wide screen delivers superior technology with unsurpassed quality, 24 hours a day, 7 days a week. The ABC Purina :30 second spot will run just about every 4 minutes for a continuous period from January 18th, 2009 – January 24th, 2009 with 2,688 total spots over the week.

Carson International has staged the Purina Incredible Dog Challenge since its inception in 1998. Tampa Digital Studios is the exclusive production company for all of the televised Purina Incredible Dog Challenge events.

Contacts:

Anna Lingbloom, Carson International